Same Structured Data on multiple pages?

by Ivar   Last Updated February 26, 2018 11:04 AM

I was certain about this at first, but the more I think about it the more uncertain I get.

The site is offering 28 educations, and each education is X times a year. There are three different education-related pages on the site:

  • An overview page of the different educations.
  • A page for each education.
  • A calendar page for all upcoming occasions/educations (presented one month at a time).

I don't want the overview page and the calendar page to compete against each other. If that's the case, the overview page is most important.

Should I add Rich Snippets (a.k.a. Structured Data) on all three pages?

Answers 2

I think, your first (overview page of the different educations) and third (calendar page) page should be the same, namely the homepage. According to this i would add it on two kinds of pages:

  • events markup for all upcoming events for the month overview, on the homepage
  • event markup with upcoming dates on each singular education page
January 22, 2016 14:49 PM

Google's John Mueller recently weighed in on this:

In general, the structured data on a website or on a page should be specific to that particular page. So it shouldn't be something where you kind of say, well, this is a review of our business in general, and therefore, we'll put it on all of the pages

So you should only mark up a piece of structured data on one page, and it should be on the page that covers that as the main topic of the page.

Stephen Ostermiller
Stephen Ostermiller
February 26, 2018 11:00 AM

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