How do I specify your social profiles to Google?

by Liam McArthur   Last Updated January 06, 2018 06:04 AM

A while back I began noticing that big organisations (for example, Nike) have social icons in the search results (knowledge graph). After a little digging, I found a guide on how to specify your social profiles to Google. They mention that your profile must be a verified profile to appear in the results - my Facebook page is.

I've used the exact JSON-LD code to link to all of my social profiles and it's been around a month now but I can't see my Facebook page in the search engine results.

I tried the troubleshooting section but that doesn't work. There is no area in which you can click "wrong" near your company name.

Has anybody else managed to report social profiles that aren't appearing in the results?

Answers 3

The same situation is faced by me it's a 3 months now & the social profiles is still not shown in Knowledge Graph. I had research a lot upon it & reached upon the conclusion that if there is a Wikipedia page related the website then social icon appeared otherwise not.

Is it there your previous organisations having Wikipedia Page?

December 18, 2015 12:37 PM

To clarify, when you say, I tried the troubleshooting section but that doesn't work. There is no area in which you can click "wrong" near your company name, are you referring to troubleshooting for a Knowledge Graph displayed for a local business? If yes, Google doesn't typically display social profiles in this Knowledge Graph. If you click the feedback button you're taking to Google maps. Google displays social profiles in the other Knowledge Graph. To better explain, see knowledge graph for Starbucks Coffee in screenshot below - if you click feedback the click the error box pops up then you can click on any of the sections to provide feedback. If you perform a search for a Starbucks location, for example, Starbucks 1101 Market Street San Francisco (sorry can't add a second link) and click feedback you're led to Google maps.

If you perform the search for the location you'll also see that Google displays different info in the KG, which is extracted from the Google listing. Google typically extracts info for the other knowledge graph from sources like Wikipedia. This Knowledge Graph is typically displayed for well-known entities, for example, large brands, celebrities etc. Also note, Google only displays profile links if they feel they're helpful to the search user.

Starbucks Brand

Grace Massa Langlois
Grace Massa Langlois
December 22, 2015 19:07 PM

From the discussion, I found that we need a Wikipedia page for the Social Profile Markup.

My client has a Wikipedia page.

When we enter his company name, the knowledge graph is also displayed.

However, the social profile is not listed there.

That is why, I've added this Social Profile Markup on the homepage of my client's website, but I am not getting the result on the Google SERP. I checked the Google Webmaster Tools and they are able to identify this markup.

<script type="application/ld+json">
  "@context": "",
  "@type": "Person",
  "name": "your name",
  "url": "",
  "sameAs": [

Could anyone tell me that his script should only be on the homepage or it should be sitewide?

Bhargav Joshi
Bhargav Joshi
January 06, 2018 05:30 AM

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