Is it against EU-law to load Google Tag Manager, if I don't do anything with it?

by Zeth   Last Updated August 01, 2020 05:04 AM

Question

Can I load Google Tag Manager on my page, if I don't record any data before the cookie consent is given from the visitor?


Context

I have a WordPress installation, with a Vue frontend. I would like to keep all JavaScript inside Vue, which means that adding the GTM-code to the head-section client-side, after a button is clicked will inevitably be quite messy.

So I'm considering to load GTM, but then setup all Analytics and third-party stuff only to fire on a custom event. That way, the cookies will be redundant cookies until the consent is given. Or what?



Answers 1


Google Tag Manager container code on it's own, does not track anything or use/create any cookies for a site visitor.

So I'm considering to load GTM, but then setup all Analytics and third-party stuff only to fire on a custom event. That way, the cookies will be redundant cookies until the consent is given. Or what?

One of the joys/advantages of GTM is that it can be used to deploy GA tracking and other 3rd party stuff after a user's consent has been given.

Bronwyn V
Bronwyn V
March 04, 2020 03:00 AM

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