Do URL redirects negatively affect SEO when part of a site restructuring?

by Craig   Last Updated April 23, 2018 19:04 PM

I understand that no 'Link Juice' is lost, when implementing a 301 Redirect for the purposes of redirecting from http to https prefixes.

What about redirects, when a site goes under a restructure?

Lets say I have the following URL:

www.example.com/product-category-a/

The site's inventory then increases, to warrant a broader Product Category; resulting in product-category-a being 'demoted' to a Child Category. As a such, the URL has been altered to the following:

www.example.com/new-broader-product-category/product-category-a/

If someone clicks through, via a 3rd party site, they will initially be taken to www.example.com/product-category-a/ and then redirected to the restructured URL. In doing so, would there be any 'Link Juice' lost?



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