A canonical URL for each section of a webpage

by Niklaus Hug   Last Updated January 04, 2018 12:04 PM

The homepage shows among other things the newest blog posts and the most booked courses (domain.tld/). For keyword optimization, I create two extra web pages, one for a listing of all blog posts (domain.tld/news) and one for all courses (domain.tld/courses).

Hence the homepage contains duplicate content of different parts of the website but also unique content. I want to emphasize the listing of the more specific pages in search results.

Is it recommended to add and inside on the hompage (domain.tld/)? Is it reasonable to declare canonical URLs for sections on a single page, instead of listing all canonicals inside ? Something like this:

<section>
    <h2>News</h2>
    ...
    <link rel="canonical" href="https://domain.tld/news/">
</section>
<section>
    <h2>Courses</h2>
    ...
    <link rel="canonical" href="https://domain.tld/courses/">
</section>

Pagination, ordering, and categorization of blog posts and courses have not to be considered in this question.

Tags : seo


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